![]() Moz Explorer to get a feel of what they are looking for. ![]() You could use the free Google Keyword research tool or a paid tool like The first step is to understand what content your customers or users want. Understanding what your customers or users are searching for While SEO has changed over the last 10 years, its fundamentals remain the same and I have highlighted some of the key things you should keep in mind when getting started. This is called SEO (search engine optimisation) and is, ironically, one of the least understood concepts in the marketing world. Optimising your website’s Google search results is possibly one of the most important things a brand can do.
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